1. A competitive audit would be useful in which of the following scenarios?
- Team Y is in the process of developing a real estate app. The app allows users to identify available properties on the housing market. There’s a long list of other real estate apps available on mobile and computer platforms.
- Team X is in the process of developing an original mobile and computer app. The app helps people who are nonverbal or cannot speak and find willing speakers to help them navigate a situation that requires verbal interaction. There are no other apps like it.
- Team Z is trying to create a product that automatically dispenses facial tissue when a user sneezes. There may be one or two similar products trying to launch on the market.
2. What are characteristics of a direct competitor? Select all that apply.
- Extends different products to the same users and end users
- Has users and end users that are similar
- Offers similar services, products, or features
- Focuses on different audiences with similar products
