1. Which of the following best describes brand equity? Answers How a company communicates its values and culture The value customers attribute to a brand’s
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Foundations of Digital Marketing and E-Commerce Weekly Challenge 2 Answers
1. Imagine that a bakery establishes an online presence and posts ads on various social media sites, but their ads are not attracting new customers.
1. An elevator pitch gives potential employers a quick, high-level understanding of your professional experience. What are the key considerations when creating an elevator pitch?
1. Scenario 1, questions 1-7 As part of the data science team at Gourmet Analytics, you use data analytics to advise companies in the food
Attract and Engage Customers With Digital Marketing Weekly Challenge 1
1. Which component of a customer persona represents what is preventing the customer from achieving their goal? Answers Hobbies Barriers Skills Characteristics 2. Which strategies
From Likes to Leads Interact With Customers Online Weekly Challenge 1
1. What enables companies to connect with their customers in order to help customers better understand their brand? Answers Customer awareness marketing Virtual marketing E-commerce
1. Which of the following are benefits of using ggplot2? Select all that apply. Answers Customize the look and feel of your plot Easily add
1. A data analyst is assigning a variable to a value in their company’s sales dataset for 2020. Which variable name uses the correct syntax?
1. A data analyst gives a presentation about predicting upcoming investment opportunities. How does establishing a hypothesis help the audience understand their predictions? Answers It
1. A data analyst wants to communicate to others about their analysis. They ensure the communication has a beginning, a middle, and an end. Then,