Category: Course 3- From Likes to Leads Interact With Customers Online

1. What enables companies to connect with their customers in order to help customers better understand their brand? Answers Customer awareness marketing Virtual marketing E-commerce

1. Increasing web traffic and gaining customer insights are examples of what kind of goals? Answers Social media marketing goals E-commerce marketing goals Virtual marketing

1. Fill in the blank: _____ posts can sometimes take days for a company’s audience to view due to platform algorithms, which can cost a

1. Which of the following are potential benefits of using social listening to better understand how customers feel about a brand? Select all that apply.

1. What is qualitative data? Answers Data that can be compared on a numeric scale. Data that is used in analytics. Data that describes qualities